Media Executive · Editor · Golf & Style
I build golf media people show up for.
As editor in chief of Skratch, I turned a publication into a platform: the strategy, the team, the shows and the talent. Before that, nearly a decade helping run Esquire.
Dan vs. Ben at Royal Portrush, for Skratch
Case study · Editor in Chief · 2024–2026
Skratch: from publication to platform
When Pro Shop relaunched Skratch in 2024, I took it from a golf site to a multi-format media brand: journalism with real rigor, plus the style, gear and creator-led video that today’s golf fan actually watches.
Repositioned Skratch as a genre-first brand built on four verticals: Style, Instruction, Gear and Travel, each with its own audience and voice.
Built and led desks across style, gear, news and social, and brought in on-camera talent including Claire Rogers and Raymond Williams.
Created and launched shows, including Dan on Golf, a live YouTube news show, and Vanity Index, giving the brand repeatable formats to build an audience around.
Partnered with Alan Shipnuck on the stories that made people inside the game take Skratch seriously.
Investigation · Edited · June 2026
Exclusive: Phil Mickelson’s Long History of Misconduct
Alan Shipnuck’s reporting, built on interviews with 19 sources. I edited and shepherded it to publication.
On Camera
I don’t just commission the work. I make it, which is how I know what good looks like. Co-creator and co-host of Dan on Golf, and a regular face of Skratch video.
Dan on Golf · Apr 2026
McIlroy Wins Another Masters: Parting Thoughts from Augusta
Skratch · Aug 2026
Going Toe-to-Toe with PGA Tour Champ Kristoffer Reitan
Dan on Golf · Sep 2025
Ryder Cup Recap: Where Does Team USA Go From Here?
Writing
All writing →
Golf Digest · Apr 2024
A Sartorial History of the Game’s Biggest Trendsetters
Skratch · Essay · Jun 2025
The Familiar Feeling of Arnie’s Place
Skratch · Style · Mar 2026
A Great Golf Debate Reignited: Should You Have to Tuck Your Shirt In?
Skratch · Style · Jan 2025
‘Guy’s a Legend’: Stephen Malbon on Jason Day’s Style Heater
From the Esquire archive
Brand & Creative
Editorial direction, campaigns and product: from a 360-degree content strategy at Bespoke Post to a boot that started as a sketch in my notebook.
About
I’m a media executive and editor who works where golf, style and culture meet, and who still likes to make things himself. Most recently I was editor in chief of Skratch, where I set the brand’s strategy, built and led its team, launched its shows and co-hosted Dan on Golf.
Before that, I spent nearly a decade at Esquire and Hearst, rising from social media editor to deputy editor and digital director, and I’m still a contributing editor there. I’ve also run editorial at Bespoke Post and advised a run of independent golf brands. I live in Los Angeles.